CTWA & Multi-Ads Tracking
How to Track CTWA with ctwa_clid
CTWA tracking is the process of capturing ctwa_clid — a unique ID Meta sends when a user clicks a Click-to-WhatsApp ad — so every WhatsApp chat can be matched back to the ad that sent it. Without this, incoming chats can't be linked to the campaign, ad set, or creative that produced them.
How does CTWA tracking work?
When a user clicks a Click-to-WhatsApp ad on Facebook or Instagram, Meta attaches a ctwa_clid parameter to the first message payload sent. sendtrack.id captures this parameter automatically as soon as the chat arrives, then matches it to the source campaign, ad set, and creative — no manual integration needed per ad.
What's the difference from GCLID and TTCLID?
GCLID is Google Ads' click ID, and TTCLID is TikTok Ads' — both work on the same principle as ctwa_clid, just from different ad platforms. sendtrack.id captures all three in one tracking system, so you can compare performance across ad platforms in a single dashboard.
Why does clid validation rate matter?
Not every incoming chat carries a valid clid — sometimes users open a chat through another route besides clicking the ad directly. sendtrack.id calculates the percentage of chats with a validated clid in real time, so you know how accurate the attribution data on your dashboard really is.
Related features
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