ROI Dashboard
ROI Dashboard for Meta, Google, and TikTok Ads
An ROI dashboard is a view that automatically calculates cost per lead and cost per close for every campaign, ad set, and creative — numbers that used to require manual calculation in a spreadsheet disconnected from your ad data.
What's the difference between cost per close and cost per click?
Cost per click (CPC) only measures how efficiently you're reaching an audience, while cost per close connects ad spend directly to transactions that actually happened. This metric is far more relevant for budget decisions because it's based on real business outcomes, not just traffic.
How does a per-creative breakdown help optimize ads?
The dashboard shows cost per close down to the individual creative level, so you immediately know which creative deserves more budget and which should be turned off — without waiting for a weekly report from the media buying team.
Can the data be exported?
Yes. The entire ROI breakdown can be exported to CSV for reporting to clients, leadership, or a finance team that needs raw data outside the dashboard.
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